Selected Works (1998 – PRESENT)
Selected Works
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The Ocala Symphony Orchstra, established in 1975, opened the Reilly Arts Center in 2015 to become the permanent home for the orchestra and an energetic hub for regional entertainment. In August 2020, operations expanded to include the management of Ocala’s historic Marion Theatre.
While these three brands have unique identities, they share a unified management group and a common mission to enhance cultural and entertainment opportunities for our community.
The premier plastic surgery center in Central Florida. The practice is dedicated to providing exceptional plastic surgery and achieving a beautiful, natural-looking result for their patients. Each touchpoint is designed to showcase their surgical expertise, artistic vision, and outstanding service that makes each visit a positive, rewarding experience.
Branding, Website, Digital Marketing, Social Media, Environment Signage, Print Collateral, Campaigns & Events, Photography & Video, Advertising
Website Partner: Visual Harmony
Photography: Ashley Nicole Johnson
The leader in Central Florida storage.
In 2008, Zed+Zed+Eye was asked to help focus the brand identity of Neighborhood Storage’s 7 storage facilities (since grown to 25!). The owners of the company had a philosophy of literally being “green”. Their storage facilities paid special attention to building design, landscaping, and urban impact.
Zed+Zed+Eye asked the question, “What does it mean to be a good neighbor?”, and the answer would influence the direction of EVERYTHING from that moment forward. A good neighbor is a helpful smiling face. A good neighbor doesn’t tell you what you need, but rather asks you how they can help. They give great advice. They keep their yard looking nice, and above all are friendly. This philosophy is reflected in everything we create for them. They not only stand out aesthetically but stand apart in their level of customer service.
Identity Design, Social Media Graphics, Copywriting, Illustration, Facility Signage, In-store Signage, Wayfinding Systems, Vehicle Graphics, Billboards, Print Collateral, Sales Brochures, Campaigns, Advertising, Direct Mail, Promo Items
Before Ocala Oral Surgery moved into their new remodeled state-of-the-art oral surgery facility in downtown Ocala, Dr. Luis Rosario commissioned the services of Zed+Zed+Eye to redesign their brand. Already the top Oral & Maxillofacial Surgery center in the area, they further differentiated themselves from the competition with a brand that spoke to their professionalism, experience, and cutting edge technology. What we provided was a clean design that showcased a modern surgical center that provides excellent patient care. Every part of the brand communicates this message.
Branding, Website, Social Media Graphics, Environment Signage, Print Collateral, Campaigns & Events, Photography & Video, Advertising
Website Partner: Visual Harmony
Photography: Ashley Nicole Johnson
Bringing the old-world charm of Paris to the heart of Ocala’s beautiful and vibrant historic downtown, La Cuisine offers an award-winning menu and dedicated service. In line with the French traditional way of cooking, every dish is made from carefully selected high quality fresh products and ingredients, prepared in-house and cooked to perfection with a modern twist.
Zed+Zed+Eye Design helps tell their story by creating a brand identity that is cohesive with the atmosphere of the restaurant.
Website Partner: Visual Harmony
Brewing traditional Belgian-styled ales, Infinite Ale Works is a haven to the ever expanding horizons of craft beer aficionados. Zed+Zed+Eye has worked with the fine folks at Infinite from inception. We helped brainstorm the name the brewery, craft the brand identity, and hand etch the original works of art for each label. The result is a look that is turning the heads of the craft beer universe. Our office is conveniently located several blocks away and we enjoy "checking out our work" whenever we can.
Zed+Zed+Eye helped set the plate with a brand identity to welcome foodies from all over the world. This annual festival is held throughout the course of one week. Unique events are held in various locations throughout Ocala & Marion County.
Taste what happens when local, national and international chefs, winemakers, farmers, ranchers, brewmasters and distillers converge in a small town for celebration of all things epicurean with a dose of southern hospitality.
Website Partner: Visual Harmony
Pyxis is a small, faint constellation in the southern sky. Abbreviated from Pyxis Nautica, its name is Latin for a mariner's compass, an instrument sailors would use to help them find their way across angry seas.
Applying to college can feel a bit like that... like navigating the treacherous ocean. Pyxis guides students to help make the best and most informed decisions with the objective of being accepted to the college or university that best suits their goals.
Zed+Zed+Eye helped Pyxis set course with a complete brand identity and website. The flying space “ship” concept is well received by the target audience and sets Pyxis galaxies away from the competition.
The Marion County Literacy Council is a non-profit organization that helps local adults learn to read and write. By using partial letter forms, reading the logo for the average person requires some effort. The logo serves as an empathetic tool for the community to understand that reading is not easy for everyone.
Website Partner: Globalsites
Halcyon Days Cider Company partnered with us to develop their identity to evoke the tradition of appalachian craftsmanship. We custom etched each illustration on scratchboard for authentic handcrafted quality. The result is an identity the reflects the cider they produce.
Each of their limited edition lines of apple cider are handmade using the same heirloom ingredients, machinery and techniques as you would find 300 years ago. Every glass is a reminder of simpler times.
Ocala Athletix approached Zed+Zed+Eye with a vision of becoming the regions’s premier all-star cheerleading program. We helped set the stage with a world class brand identity and website.
Website Partner: Visual Harmony
deBine Brewing Co., located in Palm Harbor, FL, offers their guests the ultimate craft beer experience. Within their 2,500 sq.ft. taproom, they serve the latest deBine beers fresh on tap, live music, bar games, and customized beer tasting events.
The identity is inspired by the age old paradoxes of heaven/hell, good/evil, or light beer/dark beer. The name 'deBine' is a wordplay on the type of vine that hops grow on, 'bine' and 'divine'. After our client meeting and a brief period of research and discovery, we presented a concept that referenced a halo above a hop bud. The divine hop was born. By further incorporating a devil tail on the heavenly hop bud, it hints that we can all be a bit bad at times.